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The GBGL Model

Simple. Transparent. Impactful.

Our community of businesses make a certified commitment to give back. By reinvesting in mission-aligned nonprofits and internal sustainability, GBGL members support the natural resources and communities that make our region unique.

The Region

Give Back Great Lakes members support organizations and communities within the Great Lakes region's 8 U.S. States and 2 Canadian Provinces.

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Model Overview

OUR MEMBERS
REINVEST AT LEAST

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ANNUAL
REVENUE

OF

-OR-

ANNUAL
PROFIT

MEMBERS CHOOSE HOW TO ALLOCATE THEIR REINVESTMENT WITHIN GBGL GUIDELINES

EXTERNALLY

(mission-aligned nonprofits)

INTERNALLY

(sustainability)

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*at least

*at most

GIVE BACK GREAT LAKES CERTIFIES MEMBERS' REINVESTMENT, PROVIDES ADDITIONAL BRAND EXPOSURE, COORDINATES REGIONAL EVENTS, AND MORE

 
 

The Process

1 - Plan

Get in touch with our team and we will help make a plan to reinvest in protecting our natural resources and communities (if you don't already do so).

3 - Certify

Complete our annual certification process that confirms your annual reinvestment in the Great Lakes' natural environment and communities.

4 - Share

Share your impact using your member badge, messaging strategies, and

multi-platform exposure throughout the Great Lakes region.