The GBGL Model

Simple. Transparent. Impactful.

Our community of businesses make a certified commitment to give back. By reinvesting in mission-aligned nonprofits and internal sustainability, GBGL members support the natural resources and communities that make our region unique.

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Objectives

The Region

Give Back Great Lakes members support organizations and communities within the Great Lakes region's 8 U.S. States and 2 Canadian Provinces.

Model Overview

OUR MEMBERS
REINVEST AT LEAST

ANNUAL
REVENUE

OF

-OR-

ANNUAL
PROFIT

MEMBERS CHOOSE HOW TO ALLOCATE THEIR REINVESTMENT WITHIN GBGL GUIDELINES

EXTERNALLY

(mission-aligned nonprofits)

INTERNALLY

(sustainability)

*at least

*at most

GIVE BACK GREAT LAKES CERTIFIES MEMBERS' REINVESTMENT, PROVIDES ADDITIONAL BRAND EXPOSURE, COORDINATES REGIONAL EVENTS, AND MORE

Overview

The Process

1 - Plan

Get in touch with our team and we will help make a plan to reinvest in protecting our natural resources and communities (if you don't already do so).

2 - Reinvest

Reinvest in the Great Lakes by giving directly to regional, mission-aligned nonprofits with the additional option to reinvest in internal sustainability improvements.

3 - Certify

Complete our annual certification process that confirms your annual reinvestment in the Great Lakes' natural environment and communities.

4 - Share

Share your impact using your member badge, messaging strategies, and

multi-platform exposure throughout the Great Lakes region.

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